What is Pay-Per-Click Advertising(PPC)?


Pay per click marketing is the fastest way to see your site in front of potential customers. Expertly handled PPC marketing can save you tons of money and drastically increased your return of investment. Websoul's marketing team will strategically manage your PPC campaign so that your products or services reach the largest audience possible. Pay per click, SEO, and Social Media Marketing complement each other to generate the highest possible natural search engine ranking. Our PPC management strategy is as follows:

Keyword Research

Identify the keywords most commonly used by consumers searching for your products or services related to your business. » Learn More

Competitive Analysis

Analyze your competition's online strengths and weaknesses as well as target keywords in order to develop effective marketing strategies » Learn More

Sponsored Search Ads

Place your advertisement on the largest search engines in the world such as Google, Yahoo!, Bing, and Ask.com » Learn More

Contextual Advertising

Place your advertisement on websites relating to your specific industry to yield higher traffic. » Learn More

Analytics

Analyze your website's current traffic and keyword hits in order to refine your campaign even further. » Learn More

Reporting

Create robust, rich, detailed reports of your web activity, keyword hits, and investment so you can keep track of your success. » Learn More

Keyword Research


Our Pay per Click Campagins begin with the process of identifying the keywords your target consumers use when searching for products and services related to your business. It is the most important step in the optomization process. It is important to reach the right audience in order to generate the highest return on your investment. Our team of online marketing professionals help you choose the best keywords based on search frequency and the relevance to your business.

Competitive Analysis


We analyze your competition's online strengths and weaknesses in order to better understand your specific competitive marketplace for your chosen keywords. A better understanding of your competition's online presence allows for a refined strategy to help your business reach the top and stay there.

Sponsored Search Ads


Pay-per-click are the sponsored ads that appear next to your search results. PPC allows for immediate online visibility. However, this must be handled delicately and our team of marketing experts will help you manage a marketing strategy that will yield the highest profitable return on your investment.

Contextual Advertising


Contextual advertising is all about placing ads on websites that appear on search engine results pages. We can help you set up and manage your advertisements so you can target the largest range of customers possible.

Analytics


By studying your website's analytics and making consistent changes, we can optimize the investment return of your pay-per-cick campaign. We study relevant data related to your website to determine keyword performance as well as offer consultation and recommendations on how to improve your PPC campaign.

Reporting


It is necessary to analyize the data that is collected throughout the campaign process. Our marketing team analyzes said data on a daily basis. Our reports give us performance insights and a variety of important information relating to your marketing campaign.