May 29

Making Tumblr Part of Your Social Marketing Strategy

Juan Carlos Carrillo

If your company is looking for new opportunities to expand the reach of your business, your brand and its products and services, Tumblr is an ideal tool to incorporate into your social marketing strategy.





If you have useful and informative content that would capture the attention of potential clients or customers, Tumblr is a great venue for broadcasting that content.

A free micro-blogging service, Tumblr doubles as a social network with a built in audience of 6.6 million users and growing – many of whom may not have heard of your company, visited your website, read your blog, or followed your Facebook and Twitter pages.

Tumblr is gaining popularity among a younger crowd. For traditional companies trying to build relationships with that audience, Tumblr is winning points among social marketers and public relations in forging relationships with new consumers who they hope will become new customers.

With 6.6 million users, nearly 17 million blogs, and 1.5 billion monthly page view and growing by 400 million more pages every week, Tumblr shows no signs of slowing down.

Unlike traditional blogging platforms (e.g. WordPress, Blogger), wherein company executives, industry experts and individuals often post lengthy, deep-thought text about specific subjects, a microblog page is used to create a dialogue with customers by exchanging short bursts of content – sentences, questions, photos, video and audio links.

Creating a Tumblr page enables you to engage your intended business audiences, improve editorial coverage, augment your company blog and drive increased traffic to your website.

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